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India-based online fantasy sports platform Dream11 has entered in a three-year partnership deal with and KFC Big Bash League (BBL), the Australian professional Twenty20 league of Cricket Australia. According to the deal, Dream11 is now the ‘Official Game Partner’ of Women BBL and BBL for three years till 2021.
Speaking on the partnership Harsh Jain, CEO of Dream11 said, “With over 800 million cricket fans and 50 million fantasy cricket users, India has become the largest fantasy sports market in the world. We are very excited to partner with BBL, one of the premier T20 cricket leagues in the world.”
Earlier, Dream11 signed a five-year exclusive contract with the International Cricket Council (ICC) till 2023, to develop and operate fantasy sports for all ICC events including T20 matches, World Cup and test matches.